John Mohr

Read this part twice, "in order to identify issues and THEN address them." Seek to understand and then to solve. Also...processes can be tested; communications can be tested. Not everything is/or requires a tech solution. #citizenexperience #equity #efficiency #bpr

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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What do the biggest brands and businesses have in common? They invest heavily in advertising. Yet, when we sit with small to medium size businesses they often resist going all in? I was biking with my 7 year old today and saw this ad is placed at a haunted hayride in the only “town” in Pennsylvania. I have so many questions! The first person to guess the only town in PA without googling it wins! #advertising #business #allin

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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The Best Way To Flex Your Measurement Muscles? 💪 CMM is it... 👇 Today, we successfully kicked off the highly anticipated 2024 edition of the Certified Measurement Marketer (CMM) program. This intensive three-month journey culminates in a rigorous certification test over the final four weeks. Each week, expect to immerse yourself in invaluable learning, transforming theory into actionable habits. 💡 This isn't your average certification. It's a high-octane experience, designed to challenge and reward in equal measure. The skills you acquire aren't just for show; they're practical tools you can wield to elevate your client's businesses and your own. 🏆 Plus, unlike my four-year-olds tee-ball game I went to this weekend, there are no participation medals for showing up. You need to put in the work. And while we toyed with the idea of awarding free bicep tattoos for passing the certification exam (admit it, it crossed your mind), we opted for something even better. A physical certificate, symbolizing your achievement and expertise. 🎓 The next round of certification awaits this fall, with eager participants already queuing up. Stay tuned for that announcement.

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The landscape of our industry is undergoing rapid transformation, and it can be disheartening to witness companies closing its doors like Enel X. From new technologies to evolving consumer expectations, we’re at a pivotal moment that challenges us all to adapt. Amidst these shifts, there lies a wealth of opportunity. For instance, the recent introduction of innovative protection plans, like the one from EV Connect, highlights how companies are responding to market demands with proactive solutions. These advancements not only safeguard investments but also empower consumers with greater confidence and flexibility. Each change presents a chance to rethink our strategies, enhance our offerings, and ultimately better serve our customers. Together, we can turn uncertainty into opportunity. Let’s drive the future forward! 💪✨

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Do you know your marketing should be better, but don't know where to start? creo marketing founder Heather Gallien explains how we help businesses that don't have the time or resources for integrated marketing. Check it out: https://bit.ly/3UDvSx4

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Step into the world of print with Reider Media in Western MA, where our magazines bring communities together through shared stories and cherished moments. At Reider Media, we're not just a publisher of 2 local magazines; we're your platform to share your passions, your experiences, and your journey with our readers. There's something special about holding a magazine in your hands, feeling the glossy pages, and immersing yourself in captivating narratives. But here's the exciting part—when you advertise with us, it's more than just exposure; it's about forming genuine connections. In fact 82% of consumers trust print ads the most when making a purchasing decision! Want to explore the enchanting world of print? Discover fascinating stats here: https://lnkd.in/eQnN5mrC 📖✨ Or book a discovery call: https://lnkd.in/emz7FxKF #CommunityConnections #SocialMediaInPrint #TrustInPrint

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My post today for Steve Reese and Reese Energy Consulting. All the Action, All the Drama, and No Big Foot Reese Energy Consulting today hand-picks three news nuggets to share, proving our belief that dull moments in the oil and gas industry are as likely to manifest as an authenticated Big Foot sighting. We start with a big headliner announcing regional banks are in it to win it when the “it” comes to financing fossil fuels deals. And these smaller guys are hungry for more, recognizing oil and gas aren’t going away any time soon and offering competitive rates and terms in a more friendly environment. Loans among the top three regional banks have climbed 70% since 2022. BOK Financial Chief George Kaiser was rumored to say, “Ya’ll come, ya’ll come.” EQT Corporation, the nation’s largest natural gas producer looking to offload its non-operated Appalachian assets, has found sweet harmony with Equinor looking to offload its operated assets there. In a “Let’s just swap” deal, EQT will add a total 36,000 net acres in Ohio and Pa., 150 MMCFED, the remaining 16.25% ownership of its gathering systems in Lycoming County, Pa., and a gas buyback agreement through 1Q 2028 that will increase EQT’s interest in certain Chesapeake Energy-operated Marcellus gas units to 25.7%. Equinor will also pony up $500 million to balance the deal. Last but not least comes the proxy fight between SilverBow Resources and its largest investor, Kimmeridge, entering a sundown showdown. After two years and eight different merger packages that would combine their Eagle Ford assets into one $3.6 billion enterprise, the investment firm has withdrawn its latest proposal and fired back with loaded language in a press release. Kimmeridge now looks to upset three SilverBow board seats with its own peeps. In other news, Bonnie Raitt was heard singing, “I can’t make you love me if you don’t.” What do you think? Learn more about REC and our oil and gas consulting services at https://lnkd.in/eAebAz8.   

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39: The percent of ~3,000 of journalists surveyed in Cision's 2024 State of the Media report who said their brand was going to be more active on LinkedIn this year than in previous years. Meet the media brands and journalists where they are with your company's stories and articles on this social site. There's never been a better time to get your brand's LinkedIn content strategy in place. Get in touch if you're looking for help with thought leadership content, LinkedIn content for professionals, or something else to ramp up business on this platform. #thoughtleadership #contentwriting #cision #freelancer

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When you're a "client side" marketing professional, diving into a full rebrand isn't a daily thing. I'm so proud of my team here at Direct Energy and the many folks who've put in countless hours to make this change happen across so many channels and customer touchpoints. Direct Energy has been serving Albertans now for 20 years, and was actually founded in my hometown of Toronto in 1986. So why a rebrand? Why now? Direct Energy is truly unique for this category in that we operate across Canada and the US under a number of very different regulatory frameworks. We needed a shared but flexible brand identity that would ensure we can serve and communicate to our varied audiences - in what can be a very complex industry to understand. When I joined this company just over two years ago, I was really impressed by the team here in Alberta. Because utilities are a "necessary evil", I joke that I went from one industry people love to hate (banking) to another. But ever since, we've been on a journey to help educate Albertans while providing the best service possible, especially when times are tough like they are right now. Things aren't what they used to be, and this is also true of Direct Energy. We were also just named a Top 80 Employer in Alberta! Our new brand identity is a reflection of our commitment to be there for Albertans. We are here to talk through whatever issues you have and provide competitive pricing and promotions to make your energy plan more rewarding. The future is bright, and the innovations that are coming to our industry in Alberta will give customers more control, more information and less to worry about. Utilities aren't something you want to, nor should you be thinking a lot about. It's better when things are just more...Direct 😉. Check out our newly refreshed website at directenergy.ca!

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I enjoyed sharing this practical tip on air with iHeartRadio: Thanks so much for having me, Greater Rochester Enterprise #MakeYourMark. 🙌 Below is a quick breakdown of the exercise in action. ________________________________ Put the following into Chat GPT's context window: ⬇️ "I am a [role] at [company]. My goal is to [_________]. Please provide me with 30 prompts I can use this month with ChatGPT to advance my goal, and that will generate outputs I can use on a daily, weekly or monthly basis moving forward." For example: "I am an administrative assistant at a startup. My goal is to improve productivity of my team and office. Please provide me with 30 prompts I can use this month to advance my goal, and that will generate outputs that I can use on a daily, weekly or monthly basis moving forward." Here are ten of the results: 1. "ChatGPT, can you create a daily task list template for our team?" 2. "ChatGPT, write a motivational quote we can share with the team every Monday." 3. "ChatGPT, draft a quick email reminder template for upcoming deadlines." 4. "ChatGPT, generate a list of team-building activities we can do virtually." 5. "ChatGPT, write a short message to appreciate a team member's hard work." 6. "ChatGPT, generate a list of common productivity tips we can share with the team." 7. "ChatGPT, provide a template for a weekly team newsletter." 8. "ChatGPT, create a list of ways to stay focused during remote work." 9. "ChatGPT, draft a thank-you note template for clients or partners." 10. "ChatGPT, generate a list of fun activities to boost team morale during breaks." ________________________________ Then schedule 10 minutes a day in your calendar to use and test one each day. Some might be valuable, and others will be irrelevant. Regardless, it's a great experiment to encourage across departments that will bring unique insights and ideas to your organization.

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Third time is the charm? Google announced yet another delay (3rd time) in its plan to phase out third-party cookies on Chrome, marking a significant pivot in the timeline for digital marketing landscapes. This decision underscores the intricate dance between advancing privacy measures and preserving the vitality of the ad tech ecosystem. The ongoing saga serves as a critical reminder of the importance of collaboration and flexibility within the ad tech community. These changes will undoubtedly shape the strategies and technologies that define the next chapter of digital marketing. It is vital that we keep vigilant as changes go into effect. #DigitalMarketing #AdTech #Privacy https://lnkd.in/gRpEN-gb

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I consume a lot of content from energy industry leaders. The one thing I've noticed is that what worked yesterday doesn't cut it today. Those who grasp today’s marketing tactics stand out. They meticulously craft their strategies to align with their businesses' growth trajectories and the needs of their marketplace. Here’s How You Can Elevate Your Content Game: • Set Laser-Focused Goals - Define what success looks like for every piece of content you generate. • Nail Down KPIs - What metrics will tell you if you're on the right track? • Create Content that Resonates - Speak directly to your audience’s needs and challenges at every step of their journey. • Don’t Just Follow Trends—Set Them. From leveraging video content and podcasts to mastering SEO and engaging in the Ai content debate, these tools are not just buzzwords. They are your arsenal for leading tomorrow's marketing challenges. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐘𝐨𝐮𝐫 𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐬 𝐭𝐨 𝐀𝐝𝐝 𝐕𝐚𝐥𝐮𝐞. With custom KPIs, finely segmented markets, and repurposed content, you'll keep up and stay ahead. Watch as your share of voice soars to new heights! Comment below with your top content strategy tip for 2024! #ContentStrategy #StayAhead #ClimateChangeSolutions

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In an increasingly robotic world, it's the human element that makes New York Ave so special. The marketing content we produce is fully custom, fully human, and 100% A.I.-free. Choose a full service digital marketing agency that invests in understanding the people you want to reach in 2025. 👇 https://buff.ly/4cPQM28 #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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🔥Hot take: Tupperware's demise is a cautionary tale of what happens when your marketing team lacks vision and just continues doing things "like they've always been done". There was so much that could have turned this around! How about pioneering with an eco-friendly alternative to plastic? Relevant IP partnerships? What if they found their true brand purpose and explored what it would mean to "own the kitchen"? What if they added tech on top, and came up with containers that warn you when food is close to expiring or even suggest recipes? 👉May this be a wake-up call to be bold and not just rely on tradition! #Marketing #Innovation #Business #BrandStrategy #DigitalMarketing #TechInnovation #Sustainability #FutureOfWork https://lnkd.in/dU-x4TJ3

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