Small Business Content Strategy and Search Engine Optimization (SEO)

Content strategy and search engine optimization are two small but important parts of a complete digital marketing strategy.

Reach your target audience. Provide valuable content. Engage and energize them about your mission. Create a content strategy and implement search engine optimization (SEO)  so you are found online.

Tell Your Story with  Content Strategy

Understanding what content you have available and what content you need to create must coincide with what content your audience wants and finds useful. Auditing your existing content and creating a plan and calendar for new content are early tasks to ensure your message is on target.

A content strategy will at a minimum include:

  • Guidance on strategic direction

  • Content audit

  • User research

  • Persona creation

  • Messaging architecture

  • Tone of voice guidelines

  • Editorial calendar

  • Content marketing plan

With your content strategy documented and a plan in place for content marketing you be ready to share your message. Regardless of the channel; website, TV, social media your story will be told in one voice.

You will know where your audience is and how to reach them when they are ready to listen.

Reach out to us today to make sure you are telling the right story to your community.

Make Sure You Are Found - SEO to the Rescue

You have your content strategy in place. You are publishing valuable content. Next, you need to make sure your audience finds it. Search engine optimization consists of technical preparation as well as proper content creation and tagging.

Making sure you have your website optimized, your content tagged and your social media influencer plan in place almost guarantees your audience will find you.

SEO planning and implementation tasks include:

  • Technical website audit

  • Keyword research

  • Backlink analysis

  • Influencer marketing and outreach plan

When people are finally searching for information about your organization or related to your cause make sure they can find you. Make sure you have prepared with a thorough search engine optimization plan. Be found!

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